Episerver helps Allan Gray power personalised customer experiences

Allan Gray is one of the most respected investment firms in Africa, building long-term wealth for clients. The Allan Gray website is an important cornerstone of their high-end service offering, and there was a need for an innovative website design that would deliver the ultimate user experience for their customers, whilst best supporting Allan Gray’s ambitions to meet the demanding requirements of IT infrastructure.

Following a CMS vendor review with Bluegrass Digital, Allan Gray selected Episerver, the Enterprise CMS platform, which delivers unique digital experiences to users.

The Bluegrass Digital team collaborated closely with the Allan Gray Marketing and IT teams.

“We needed to ensure that the Episerver implementation adhered to Allan Gray’s stringent security and development standards, which as you can imagine are extremely high,” said Nick Durrant, MD at Bluegrass Digital. “The Allan Gray Marketing team needed to easily control all website pages, fund data, fact sheets and create customer segments based on specific demographic criteria to serve targeted content to their users.”

The user experience has been further enhanced using Episerver FIND, which is a state of the art search and navigation technology giving users more relevant, search engine optimised results with advanced tagging and faceting options.

“We’re extremely proud of the final result and collaborating with Allan Gray has been a fantastic experience for us. We’re now looking at further ways to continue improving the Allan Gray online experience,” says Nick.