Bluegrass develops a sharing platform for ‘Fonts for the future’

Bluegrass worked as a technical partner to creative agency Joe Public. They were tasked with creating an online platform for One School at a Time, a non-profit organisation that aims to improve the level of education in South African schools, backed and owned by Joe Public.

Their ‘Fonts for the Future’ initiative is a collection of fonts created using underprivileged learners’ handwriting, with purchased fonts funding the education of these learners.

One School at a Time launched a tweet-to-purchase campaign around Fonts for the Future at the 2015 Design Indaba in Cape Town, where visitors to the conference and expo could tweet relevant hashtags and in turn receive a free font.

Bluegrass Digital created the back-end mechanism to make this possible by consolidating a database of those that tweeted and automatically emailing a link to access their new font.

“This is a great initiative, addressing a key issue in South Africa. With close to 100 fonts being given away at the Design Indaba we are pleased with the success of the camp