Project Brief
MiTech Direct is the largest music and tech retailer in Africa. They needed a leading ecommerce offering to enable users to purchase their massive product inventory online.
MiTech selected one of the world’s leading enterprise commerce platforms – OptimizelyCommerce – to power their online commerce experience. As a leading certified Optimizely solution partner, Bluegrass Digital has extensive experience in delivering on Optimizely solutions for local and international clients.
Key Features
- UX prototyping & UI design phases
- Responsive CSS Templates
- OptimizelyCommerce implementation
- SAP integration for stock, inventory and order processing
- Payment gateway integration with PayU
- Product catalogue and filter search tools
- Loyalty & Community tools
- Multi-country and multi-currency work
- Encryption for added data security
The Result
A leading online store for the music industry that is powered by a solid ecommerce platform allowing MiTech Direct to manage their content, enrich their products, create promotions, drive campaigns and personalise the user experience.
As with any ecommerce offering, it is a never ending process of feature enhancement and improved to provide the customer with the best online experience.
