Project Brief
Bluegrass were commissioned to design and build a new product website for RightSpend. RightSpend is a data driven marketing procurement platform for brands which aims to help them save on their marketing spend.
Following a process of defining the scope of work, we carried out some initial user experience (UX) and mapping their content requirements. Once the information architecture was in place, a design process was undertaken. We used an iterative design approach and collaborated with the client using Invision.
Key Features
- UX development
- WordPress CMS implementation
- Customised WPTheme
- Content and artworking
- Lead forms and downloads
- Blog
The Result
A clean and simple product site which provides for clear call to actions (CTAs). The site acts as a company brochure, but also used to drive B2B lead generation.
The website provides for a full content management suite using WordPress. A number of templates and page components are available to allow RightSpend to continually manage their site content.
