Project Brief
Shimansky is a recognised and respect jewellery brand in Southern Africa with customers throughout the world. With a view to taking their brand into new markets, it was important that they relaunched the new website on a suitable platform that would support their digital strategy in the future.
The new design was built with a mobile-first approach, designed to take advantage of the powerful Sitecore platform, providing for unique customer-driven experiences and conversions.
Key Features
- UI responsive design
- HTML 5 / CSS3 / SCSS responsive templates
- Sitecore 8.2 implementation
- Sitecore Analytics implementation
- Set-up for multi-country based content
- Sitecore forms for lead generation and enquiries
- Shimansky jewellery product catalogue with filter search features
- Azure Managed Hosting
The Result
An innovative visual website that is ready to transform the user experience and convert the user into a customer.
Key goals included driving increased product enquiries, building a customer database (to support a new eCRM strategy) and ultimately conversion of customer enquiries into sales. In future, the plan is to drive users to making online purchases through an ecommerce module.
